MERLOT Materials

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97-120 of 702 results for MERLOT Materials

Principles of Marketing Course Redesign to Include Active Experiential Learning, Student Co-Design, and A Ripped from the... see more

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize... see more

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This is a free book offered by  BookBoon. Organizations face an array of risks that may escalate to crises. Strategic... see more

'Advertising is a dynamic industry that combines analysis with imagination to shape the way people purchase products and... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and... see more

The field of organizational communication has undergone an interesting history over the past century. Starting out as... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

If you need any types of database then Let me know I have various types of categories for database with email ids and... see more

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

In writing Launch! Advertising and Promotion in Real Time, the authors’ goals were simple: To teach advertising concepts... see more

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more

This is a free textbook from BookBoon. 'Have you ever been in the company of people from another country and wondered... see more

Bibliography of MERLOT links, library guides, articles, and leanring activity idea starters to help instructors integrate... see more

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many... see more

Lesson on keyword reserch for website internet marketing. What is keyword research? How is it conducted? and why is it... see more

This 14-page document is designed to help students and professors around the world have a successful experience with the... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell.... see more