MERLOT Materials

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97-120 of 703 results for MERLOT Materials

Each year the USC Marshall School of Business has a case competition.  Listed here are the cases from 2005 through 2012... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a virtual world video that illustrates how virtual worlds can be used in training, in this case a retail... see more

This is a module that is part of a course on Issues in Culture and Society. The site contains presentations, readings,and... see more

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more

Several of the major Web Marketing components discussed in this Web Marketing Tutorial include: search engine... see more

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads.... see more

This website from PBS was designed to support a film that appeared regarding how Walmart entered the town of Ashland,... see more

This site provided an online problem analysis case for a graduate course in pharmaceutical marketing at the University of... see more

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that... see more

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly... see more

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what... see more

  This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

Information about segmentation for an introductory marketing course.

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

Step-by-step instructions on getting a website started in WordPress.  It assumes that students have their own domain name... see more

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more

E-Books Directory has a well organized site map format that makes it easy for you to locate free downloadable e-Books of... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more