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MERLOT II

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Materials 41 - 50 shown of 61 results

Business Blogs - The Best Social Media Tool For Businesses

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more
Material Type: Open Textbook
Author: Priya Kanwar, Varinder Taprial
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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business plans

A great site for someone to explore to see if they have covered all bases before starting a business. This site has a lot of... see more
Material Type: Collection
Author: Unknown
Date Added: Mar 16, 2002 Date Modified: Mar 16, 2002
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Content Marketing

This is a free, online textbook from Book Boon.  "The internet is ran on content and now marketers and business owners are... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Customer Care

This is a free, online textbook offered by Book Boon. 
Material Type: Open Textbook
Author: Frank Atkinson
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Customer Relationship Management

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance due... see more
Material Type: Open Textbook
Author: Christopher & Michael Zerres, Roger Baran
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Effective Marketing

This is a free textbook offered by BookBoon.״The role of marketing in a company is one of the most vital departments there is... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 03, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Email Marketing

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business tool it... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 21, 2011 Date Modified: Sep 21, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Fiat Stilo: Positioning

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more
Material Type: Case Study
Author: Jaime Perez-Caballero, Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Fundamentals of communication, P.R. and leadership

This is a free book offered by BookBoon.'This book provides a refreshing introduction to the three fascinating and... see more
Material Type: Open Textbook
Author: Georgios P. Piperopoulos
Date Added: Sep 30, 2013 Date Modified: Oct 03, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Inbound Marketing

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion optimisation... see more
Material Type: Open Textbook
Author: Dan Holt, Nick Pateman
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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