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MERLOT II

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Materials 41 - 50 shown of 60 results

Customer Relationship Management

This is a free, online textbook offered by Bookboon.com. "Customer Relationship Management (CRM) is growing in importance due... see more
Material Type: Open Textbook
Author: Christopher & Michael Zerres, Roger Baran
Date Added: Jan 12, 2011 Date Modified: Jan 12, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Effective Marketing

This is a free textbook offered by BookBoon.״The role of marketing in a company is one of the most vital departments there is... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Mar 03, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Effective Marketing

This is a free textbook offered by BookBoon.The lifeblood of any business, no matter how big/small it may be, is the ability... see more
Material Type: Open Textbook
Author: MTD Training
Date Added: Jun 28, 2016 Date Modified: Jul 02, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Email Marketing

According to the website, "Email now plays a big part in everyone's lives especially that of buinsess.  As a business tool it... see more
Material Type: Open Textbook
Author: The Internet Marketing Academy
Date Added: Sep 21, 2011 Date Modified: Sep 21, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Fiat Stilo: Positioning

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more
Material Type: Case Study
Author: Jaime Perez-Caballero, Juan Luis Martinez
Date Added: Jul 14, 2009 Date Modified: Jul 14, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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How To Build A Subscription Business - 29 Steps To Subscription Mastery

This is a free textbook offered by BookBoon.Around the World successful subscription-based companies like Netflix, Spotify... see more
Material Type: Open Textbook
Author: Morten Suhr Hansen
Date Added: Jun 28, 2016 Date Modified: Jul 02, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

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Inbound Marketing

This is a free, online textbook offered by Book Boon.  "Looking to use social media, SEO and website conversion optimisation... see more
Material Type: Open Textbook
Author: Dan Holt, Nick Pateman
Date Added: Jan 18, 2012 Date Modified: Jan 18, 2012
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introducing Marketing

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the... see more
Material Type: Open Textbook
Author: John Burnett
Date Added: Jul 15, 2016 Date Modified: Jul 17, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Good quality material; may be reviewed
avg: 4 rating

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Lecture 8 - Mortal Life Cycle of a Great Technology

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more
Material Type: Presentation
Author: Douglas W. Rae
Date Added: Feb 10, 2015 Date Modified: Mar 04, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Marketing Plan Template

This consulting company offers a free template for a Marketing Plan. The outline is included on this site, but one can... see more
Material Type: Reference Material
Author: Teneric Business Marketing, Ltd.
Date Added: Jul 27, 2004 Date Modified: Oct 28, 2015
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