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MERLOT II

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Materials 41 - 50 shown of 137 results

Integrated Marketing Communications: Tools

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being... see more
Material Type: Drill and Practice
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Sep 21, 2017
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Peer Review for material titled "Integrated Marketing Communications: Tools"
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (none)
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Public Service Advertising - Media Facts

This website provides statistics, data and long-term trends compiled by the mass media industry, a glossary of PSA related... see more
Material Type: Reference Material
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Sep 21, 2017
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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The Advertising Council Retrospectives

This resource that is sponsored by the AdEd.org demonstrates ads that have "made a difference" in that they have changed... see more
Material Type: Collection
Author: Ad Council
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Guide to Managing Media and Public Relations in the Linux Community

This book "is intended for people who want to learn practical and cost-effective ways to raise the profile of an organization... see more
Material Type: Open (Access) Textbook
Author: Sheldon Rose
Date Added: Jun 29, 2011 Date Modified: Nov 30, 2017
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 1 average rating
User Rating 1 user rating
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The Good, the Bad, the Ugly

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more
Material Type: Collection
Author: AWNY
Date Added: Jul 13, 2004 Date Modified: Dec 05, 2017
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About this material:
Peer review 3.25 rating
Peer Reviews 3.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
Course ePortfolios (none)
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Sex in Advertising

This is a lesson plan that examines the use of sex in advertising. The plan includes overheads and a guideline for... see more
Material Type: Presentation
Author: Connie Landry
Date Added: May 04, 2002 Date Modified: Jan 26, 2017
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About this material:
Peer review 3.1 rating
Peer Reviews 3.1 rating
User Rating (not rated)
Discussion (none)
In (7)  Bookmark Collections
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"Keep Smiling - No One's Going to Die"

In 1999, the House of Commons Health Select Committee obtained access to internal documents from the five main advertising... see more
Material Type: Case Study
Author: Gerard Hastings and Lynn MacFadyen
Date Added: Jul 27, 2004 Date Modified: Dec 22, 2017
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Peer review 3 rating
Peer Reviews 3 rating
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AdCracker Advertising Creative

This commercial site claims to cover creative fundamentals: getting into a groove, and producing lots of concepts. It also... see more
Material Type: Reference Material
Author: Steve McNamara
Date Added: Oct 23, 2002 Date Modified: Jul 21, 2017
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Peer review 4 rating
Peer Reviews 4 rating
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Online Public Relations Services

The website provides information for those seeking online public relations services. This is a commercial site, but some of... see more
Material Type: Reference Material
Author: Robert Marston & Associates
Date Added: May 04, 2002 Date Modified: Jul 24, 2006
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
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Student Ad Book Presentations: How To Plan Advertising

An example of a student report written in response to an assignment to read a book and then teach the class about How to Plan... see more
Material Type: Presentation
Author: Steve Bayley
Date Added: Apr 27, 2012 Date Modified: Feb 26, 2016
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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