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MERLOT II

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Materials 41 - 50 shown of 225 results

The Branding of Polaroid

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 -... see more
Material Type: Case Study
Author: Paul Giambarba
Date Added: Aug 25, 2004 Date Modified: May 28, 2010
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
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In (3)  Bookmark Collections
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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About this material:
Peer review 3.8 rating
Peer Reviews 3.8 rating
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In (1)  Bookmark Collections
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Accelerating Innovation: People, Processes, & Technology

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: May 10, 2016
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Jan 26, 2018
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 3.67 average rating
User Rating 3.67 user rating
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Financially-driven Marketing Strategy

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more
Material Type: Simulation
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
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Peer review 4.75 rating
Peer Reviews 4.75 rating
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Free Marketing Simulation Game

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the challenges... see more
Material Type: Simulation
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Oct 02, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
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Internet Based Supply Chain Management Readings

This site is an archive of articles written about supply chain management. Topics range from Alliances and Partnerships to... see more
Material Type: Reference Material
Author: Randall Chapman
Date Added: Sep 09, 2005 Date Modified: Jul 20, 2017
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4 average rating
User Rating 4 user rating
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Learning Reflection Paper for Client-Based Group Marketing Projects

This is an exercise that enables students to reflect upon their client-based group marketing project experience and develop... see more
Material Type: Assignment
Author: Theresa B. Clarke
Date Added: Dec 21, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
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Media Planning

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more
Material Type: Tutorial
Author: Teresa Serra, Ricardo Perez
Date Added: Jul 17, 2012 Date Modified: Oct 29, 2013
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Peer review 3.75 rating
Peer Reviews 3.75 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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New Product Development

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 18, 2017
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Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.5 average rating
User Rating 4.5 user rating
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