MERLOT Materials

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97-120 of 230 results for discipline "General"

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

This is a Prezi presentation designed to help shed a little light on Internet Marketing and the importanced of a well... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

This site contains a searchable glossary of terms used in the Target Marketing area.

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in... see more

This is a textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Inspired by Tom Peters, whom the Economist nicknamed the ?Uber-guru? of management thinking, this lively site is a... see more

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring... see more

A 1-hour video presentation by Jack Shaw who presented at the 2006 SAP Brazil User Forum in Sao Paulo; topics include... see more

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used... see more

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

This site is an archive of articles written about supply chain management. Topics range from Alliances and Partnerships... see more

This is an exercise that enables students to reflect upon their client-based group marketing project experience and... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This is a PowerPoint presentation that discusses new product development. Topics include types of new products, stages in... see more

Information about pricing for an introductory marketing course.