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MERLOT II

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Materials 51 - 60 shown of 190 results

Lecture 8 - Mortal Life Cycle of a Great Technology

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more
Material Type: Presentation
Author: Douglas W. Rae
Date Added: Feb 10, 2015 Date Modified: Feb 28, 2017
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Peer review 4 rating
Peer Reviews 4 rating
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Making It in Public Relations

״In this book the author explains how the business of public relations works and suggests the best career paths to follow.... see more
Material Type: Open (Access) Textbook
Author: Leonard Mogel
Date Added: Jun 29, 2011 Date Modified: Jan 03, 2017
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Peer review 4 rating
Peer Reviews 4 rating
User review 2.67 average rating
User Rating 2.67 user rating
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Negotiating Sales

This is a free textbook offered by BookBoon.״If you're going to be a top earner in the sales industry then effective... see more
Material Type: Open (Access) Textbook
Author: MTD Training
Date Added: Jun 29, 2011 Date Modified: Jun 14, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 3 average rating
User Rating 3 user rating
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Principles of Marketing@DH

Principles of Marketing Course Redesign to Include Active Experiential Learning, Student Co-Design, and A Ripped from the... see more
Material Type: ePortfolio
Author: Kirti Sawhney Celly, Ph.D.
Date Added: Jun 08, 2016 Date Modified: Oct 30, 2017
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Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
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Marketing Research Articles

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by topic.
Material Type: Collection
Author: Madhu Viswanathan
Date Added: Dec 02, 2001 Date Modified: Jan 04, 2011
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Peer review 2.8 rating
Peer Reviews 2.8 rating
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Sales Management: Teamwork, Leadership and Technology

"Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting... see more
Material Type: Open (Access) Textbook
Author: Charles M. Futrell
Date Added: Jun 29, 2011 Date Modified: Jul 28, 2015
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Peer review 3.75 rating
Peer Reviews 3.75 rating
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Brand Extension and Stretching

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Dec 10, 2008
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Introduction to Branding

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the presentation... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 13, 2013
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Basic Selling Skills

This is a free, online textbook offered by Bookboon.com. "If you’re going to be a top earner in the sales industry then... see more
Material Type: Open (Access) Textbook
Author: MTD Training
Date Added: Jan 12, 2011 Date Modified: Jun 18, 2012
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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What is Involved in Building a Brand

This is a short tutorial on how to build brands. Seven main factors involved in building brands are discussed. Also... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 17, 2008
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Peer review 3.25 rating
Peer Reviews 3.25 rating
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