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121-144 of 197 results for "business"

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more

"If you've been in sales for any length of time then you've most likely heard the objections in sales more than once. How... see more

This is a free textbook offered by BookBoon. Around the World successful subscription-based companies like Netflix,... see more

This is a free, online textbook offered by Bookboon.com.  "In this textbook you’ll will learn the key skills and the... see more

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the... see more

This video was recorded at PLSC 270 - Capitalism: Success, Crisis and Reform. Professor Rae uses the case of Polaroid... see more

"In this book the author explains how the business of public relations works and suggests the best career paths to... see more

The American Marketing Association provides this glossary of over 4,000 marketing terms on their website. Using their... see more

MyTutorials.com was established to provide business owners and entrepreneurs an easy-to-use online platform that could... see more

This is a free textbook offered by BookBoon. "If you're going to be a top earner in the sales industry then effective... see more

This is a free textbook offered by BookBoon. We have all hear of PR but how many of us know what it involves? Can we do... see more

Principles of Marketing Course Redesign to Include Active Experiential Learning, Student Co-Design, and A Ripped from the... see more

This is a free textbook offered by BookBoon. Your goals for this book on sales planning are to learn about and understand... see more

This is a free textbook offered by BookBoon. The book takes the need to satisfy customers as its starting point. The... see more

This is a free textbook offered by BookBoon. Harvard Business Review did research on “the three rules for making a... see more

This is a free textbook offered by BookBoon. In "The Experts Teach: Customer Care", we bring together 25 articles from... see more

This is a collection of links to articles that are used in a Marketing Research class. The articles are arranged by... see more

"Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting... see more

This is a form that can be used to assess the skills and behavior, particularly for a sales manager. Directions are... see more

This site contains a brief description of the U.S. laws pertaining to advertising. Each of the laws listed is further... see more

This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.

A great site for someone to explore to see if they have covered all bases before starting a business. This site has a lot... see more