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MERLOT II

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Materials 51 - 60 shown of 79 results

The Global Marketplace

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Jun 02, 2016
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About this material:
Peer review 5 rating
Peer Reviews 5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
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Conceptualizing Price

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Oct 05, 2006
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About this material:
Peer review 3.7 rating
Peer Reviews 3.7 rating
User Rating (not rated)
Discussion (none)
In (2)  Bookmark Collections
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Introduction to Marketing

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Oct 02, 2004 Date Modified: Apr 21, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Understanding The Science Of Shopping

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We... see more
Material Type: Presentation
Author: NPR
Date Added: Sep 28, 2004 Date Modified: May 31, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Smoke and Fire: Anti-Smoking Ads

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Nov 24, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Wal-Mart the Global Giant

This is a transcript of a broadcast on the NewsHour with Jim Lehrer in which Paul Solman examines Wal-Mart's distribution... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Nov 24, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Mar 27, 2016
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 3 average rating
User Rating 3 user rating
Discussion (none)
In (4)  Bookmark Collections
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Aug 21, 2016
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (none)
In (1)  Bookmark Collections
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Key Elements of "World Class" Marketing

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jul 23, 2016
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About this material:
Peer review 2.25 rating
Peer Reviews 2.25 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (2)  Bookmark Collections
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Market Segment Master

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: May 26, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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