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MERLOT II

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Materials 51 - 60 shown of 623 results

Customer Care

This is a free textbook offered by BookBoon.'When interviewed by the confederation of British Industry, professional buyers... see more
Material Type: Open Textbook
Author: Frank Atkinson
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
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Pay Per Click advertising - How Google changed advertising and how to master AdWords

 This is a free textbook offered by BookBoon.'This book is both an introduction to Pay Per Click advertising, as well as a... see more
Material Type: Open Textbook
Author: Gareth Morgan, Chris Gurner
Date Added: Feb 25, 2014 Date Modified: Jul 23, 2015
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Pre-Call Planning Pharmaceutical Selling

This is a free textbook offered by BookBoon.'This book is all about Pre-call planning for the pharmaceutical sales call. You... see more
Material Type: Open Textbook
Author: Nazir Ahmad
Date Added: Feb 25, 2014 Date Modified: Mar 05, 2014
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Telesales

This is a free textbook offered by BookBoon.'This book provides a structured approach to telesales, from preparation to... see more
Material Type: Open Textbook
Author: Dragoş V. Iliescu
Date Added: Feb 24, 2014 Date Modified: Mar 05, 2014
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Communication in the CSR Context

This is a free textbook offered by BookBoon.'This book is an attempt to shed light on the communication process in the CSR... see more
Material Type: Open Textbook
Author: Sherif A. Zaki Tehemar
Date Added: Feb 24, 2014 Date Modified: Mar 05, 2014
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Making the Most of Big Data - Manager‘s Guide to Business Intelligence Success

This is a free textbook offered by BookBoon.'Big Data, or the large data sets captured by enterprises, is set to change the... see more
Material Type: Open Textbook
Author: Vladlena Benson
Date Added: Feb 18, 2014 Date Modified: Mar 05, 2014
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Buzz or Zap? - Consumer psychology for the 21st century

This is a free textbook offered by BookBoon.'If you are ready to start a new business or launch a new product, you need this... see more
Material Type: Open Textbook
Author: T.L. Brink
Date Added: Feb 18, 2014 Date Modified: May 31, 2015
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Obtaining and Retaining Customers - Part I - Customer Acquisition

This is a free textbook offered by BookBoon.'At the heart of this book is the belief that to survive and prosper in today’s... see more
Material Type: Open Textbook
Author: Andrew Rogers-Whalley
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Mar 05, 2014
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Obtaining and Retaining Customers - Part II - Customer Retention

This is a free textbook offered by BookBoon'At the heart of this book is the belief that to survive and prosper in today’s... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Feb 11, 2014 Date Modified: Mar 05, 2014
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