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MERLOT II

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Materials 51 - 60 shown of 704 results

Perceptions of Marketing (Kahoot) Quiz

n case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students undertake... see more
Material Type: Quiz/Test
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jul 20, 2017
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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New Product Life Cycle (PLC) Website and Template

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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From Situational Analysis to Marketing Strategy

For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank. You... see more
Material Type: Simulation
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Financially-driven Marketing Strategy

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more
Material Type: Simulation
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
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Digital Access to Scholarship at Harvard (DASH)

Digital Access to Scholarship at Harvard (DASH) is a central, open access repository of research by members of the Harvard... see more
Material Type: Learning Object Repository
Author: Digital Access to Scholarship at Harvard, Office for Scholarly Communication Staff
Date Added: Mar 01, 2017 Date Modified: Jul 04, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 5 average rating
User Rating 5 user rating
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Coffee Noir

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more
Material Type: Simulation
Author: Ewelina Wiznerowicz
Date Added: Jan 23, 2017 Date Modified: May 29, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (1)  Bookmark Collections
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5 Software That Call Centers Use for Twitter Support

Twitter is customer support’s double-edged sword. Customers now find it easier to communicate with brands and report issues... see more
Material Type: Social Networking Tool
Author: Mark Williams
Date Added: Dec 21, 2016 Date Modified: Feb 01, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
User review 4 average rating
User Rating 4 user rating
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Strategic Marketing

This is a free textbook offered by BookBoon.Strategic Marketing is aimed as an introduction to Strategic Marketing Management... see more
Material Type: Open (Access) Textbook
Author: Andrew Whalley
Date Added: Nov 07, 2016 Date Modified: Feb 01, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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Digital Commons Network: [Open Access] Business Commons

The Digital Commons Network: Business Commons provides you with 60,700+ Open Access full-text articles pertaining to... see more
Material Type: Open (Access) Journal-Article
Author: Digital Commons Network: Business Commons
Date Added: Oct 05, 2016 Date Modified: Jan 09, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Good quality material; may be reviewed
avg: 4.5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
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Web 2.0 and Social Media

This is a free textbook offered by BookBoon.Web 2.0 applications and social media have provided new venues for businesses to... see more
Material Type: Open (Access) Textbook
Author: Roger McHaney, David Sachs
Date Added: Oct 04, 2016 Date Modified: Oct 08, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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