MERLOT Materials

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This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle,... see more

Free resources on the topic of marketing.

MikesBikes-Intro is an Introduction to Business simulation created by Smartsims. The simulation is unique in that it is... see more

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

Information about segmentation for an introductory marketing course.

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

This site provides links to a series of articles concerning Marketing of Services. Some of the articles are several years... see more

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more

Information about marketing research for an introductory marketing course.

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

Information about promotion for an introductory marketing course.

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more