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MERLOT II

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Materials 51 - 60 shown of 410 results

Social Marketing

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more
Material Type: Online Course
Author: Unknown
Date Added: Feb 15, 2010 Date Modified: Jun 22, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (4)  Bookmark Collections
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Brain Brands

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of certain... see more
Material Type: Drill and Practice
Author: Georgia Scurletis
Date Added: Nov 15, 2004 Date Modified: Aug 11, 2011
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About this material:
Peer review 4.2 rating
Peer Reviews 4.2 rating
User Rating (not rated)
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Negotiation Skills Training

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 29, 2004 Date Modified: Nov 23, 2015
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
User review 5 average rating
User Rating 5 user rating
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Sales Introduction Letters

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other tips.
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Jun 26, 2016
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About this material:
Peer review 4.1 rating
Peer Reviews 4.1 rating
User review 5 average rating
User Rating 5 user rating
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An Internet Tour for Market Research

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data collection... see more
Material Type: Reference Material
Author: Nigel Bradley
Date Added: Nov 04, 2006 Date Modified: Jun 02, 2016
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About this material:
Peer review 4 rating
Peer Reviews 4 rating
User review 1.33 average rating
User Rating 1.33 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
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Culture and Human Rights

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more
Material Type: Reference Material
Author: Center for Strategic and International Studies
Date Added: Sep 02, 2005 Date Modified: Aug 27, 2014
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Peer review 4 rating
Peer Reviews 4 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
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Internet Marketing Assignments

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the student... see more
Material Type: Drill and Practice
Author: Charles Hofacker
Date Added: Jun 20, 2001 Date Modified: Dec 03, 2015
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Peer review 4 rating
Peer Reviews 4 rating
User Rating (not rated)
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Is Big Brother in Your Grocery Cart?

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty... see more
Material Type: Reference Material
Author: Consumers Against Supermarket Privacy Invasion and Numbering
Date Added: Jul 14, 2004 Date Modified: Jun 02, 2011
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Peer review 4 rating
Peer Reviews 4 rating
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Marketing and Advertising Case Studies

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more
Material Type: Case Study
Author: Give to Get
Date Added: Aug 24, 2004 Date Modified: Apr 10, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 2 average rating
User Rating 2 user rating
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Marketing Management

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs,... see more
Material Type: Online Course
Author: Prof. John Hauser
Date Added: Jun 09, 2011 Date Modified: Mar 14, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 5 average rating
User Rating 5 user rating
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