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MERLOT II

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Materials 51 - 60 shown of 119 results

Choosing Advertising Mediums

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy to... see more
Material Type: Presentation
Author: Adams Media
Date Added: Aug 09, 2005 Date Modified: Nov 17, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Cigarette Advertising Archive

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more
Material Type: Collection
Author: chickenhead productions
Date Added: Apr 15, 2001 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Commercials and Webcasts that illustrate Advertising Principles

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good value. see more
Material Type: Reference Material
Author: Scott armstrong
Date Added: Oct 18, 2011 Date Modified: Jan 20, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Emergence of Advertising in America

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more
Material Type: Reference Material
Author: Digital Scriptorium
Date Added: Jul 12, 2004 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Evaluating Ad Campaigns

This website provides a structured guide for evaluating an agency's proposal in pdf format, an Excel worksheet to use in the... see more
Material Type: Tutorial
Author: Scott armstrong
Date Added: Oct 18, 2002 Date Modified: Jan 04, 2011
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Historical Ads

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more
Material Type: Collection
Author: Digital Scriptorium - Duke University
Date Added: May 04, 2002 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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IMC Resources

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC), advertising,... see more
Material Type: Reference Material
Author: Theresa Flaherty
Date Added: Sep 21, 2001 Date Modified: Jun 24, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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In Defense of Advertising

״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more
Material Type: Open Textbook
Author: Jerry Kirkpatrick
Date Added: Jun 29, 2011 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the textbook at its... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 23, 2013 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Mass Media

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more
Material Type: Open Textbook
Author: William Hart
Date Added: Jul 16, 2014 Date Modified: Feb 04, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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