MERLOT Materials

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121-144 of 229 results for MERLOT Materials

Information about pricing for an introductory marketing course.

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film... see more

This is a short lecture on pricing. The author first conceptualizes pricing and then discussues Price Discrimination,... see more

Although this site is designed to support a textbook on forecasting, there are some valuable links and resources for... see more

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps... see more

This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information... see more

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before... see more

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and... see more

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description... see more

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap... see more

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for... see more

This is an assignment for students to help market themselves. The assignment takes students through the job search... see more

This is a free textbook offered by BookBoon. ' Did you know that in 2012: - 93% of recruiters used LinkedIn to recruit... see more

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early... see more

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more

A great resource (social media blog) for almost everything you need to consider, explore, and learn about social... see more

This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different... see more

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips... see more