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MERLOT II

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Materials 51 - 60 shown of 86 results

"Sur les traces du consommateur, de la relation à la transaction."

Le merchandising, approche avancée...Cours dispensé en Formation de promoteurs de ventes France pour le groupe chocolatier... see more
Material Type: Presentation
Author: Christophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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Reviewed by members of Editorial board for inclusion in MERLOT.
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1984--Steve Jobs Launches Macintosh

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Aug 18, 2014
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Advertising Keyword Suggestion Based On Concept Hierarchy

This video was recorded at First ACM International Conference on Web Search and Data Mining - WSDM 2008. WSDM (pronounced... see more
Material Type: Presentation
Author: Qiang Yang
Date Added: Feb 10, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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AdWords

Nowadays the advertising sector takes a big role on Internet. In the near future internet will be the biggest channel of the... see more
Material Type: Presentation
Author: Hazar Umutay
Date Added: May 10, 2010 Date Modified: Mar 04, 2015
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Asset-led versus Market-led Marketing

The lessons set out to help students to make a distinction between asset-led and market-led business approaches. The context... see more
Material Type: Presentation
Author: .
Date Added: Dec 28, 2005 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Categorizing Key Accounts Intelligently

This presentation attempts to sell a software program. However, it contains useful information for professors to refresh... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Catégorie Managment : application, le cas de Leclerc Léognan...

Une application concrète du catégorie managment dans la grande distribution Française...Formation pour le Groupe Ferrero... see more
Material Type: Presentation
Author: Chrsitophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Consumer Segmentation

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways... see more
Material Type: Presentation
Author: tutor2u, tutor2u
Date Added: Sep 01, 2007 Date Modified: Sep 01, 2007
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Customizing the multilingual customer experience – deliver targeted online information based on geography, user preferences, channel and visitor demographics

This video was recorded at W3C Workshop: Content on the Multilingual Web, Pisa 2011. Users are increasingly using social... see more
Material Type: Presentation
Author: Ian Truscott
Date Added: Feb 10, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Designing Online Advertising Markets

This video was recorded at 22nd International Joint Conference on Artificial Intelligence (IJCAI), Barcelona 2011. Research... see more
Material Type: Presentation
Author: Susan Athey
Date Added: Feb 10, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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