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MERLOT II

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Materials 51 - 60 shown of 95 results

Smoke and Fire: Anti-Smoking Ads

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Jan 26, 2017
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Supplier Evaluation Matrix

This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jan 13, 2009
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
Material Type: Presentation
Author: Richard Taflinger
Date Added: Jul 13, 2004 Date Modified: Jan 26, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Understanding The Science Of Shopping

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We... see more
Material Type: Presentation
Author: NPR
Date Added: Sep 28, 2004 Date Modified: May 31, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Presentación Tendencias de Mercado 2011

Presentación de Tendencias de Mercado expuesta en Icare de Marketing 2011
Material Type: Presentation
Author: Enrique Ostelé
Date Added: Jan 11, 2013 Date Modified: Oct 09, 2013
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"Sur les traces du consommateur, de la relation à la transaction."

Le merchandising, approche avancée...Cours dispensé en Formation de promoteurs de ventes France pour le groupe chocolatier... see more
Material Type: Presentation
Author: Christophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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Reviewed by members of Editorial board for inclusion in MERLOT.
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1984--Steve Jobs Launches Macintosh

A 15-minute video containing the best parts of the 1984 introductory announcement of Macintosh.
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Dec 02, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
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AdWords

Nowadays the advertising sector takes a big role on Internet. In the near future internet will be the biggest channel of the... see more
Material Type: Presentation
Author: Hazar Umutay
Date Added: May 10, 2010 Date Modified: Mar 04, 2015
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Categorizing Key Accounts Intelligently

This presentation attempts to sell a software program. However, it contains useful information for professors to refresh... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Catégorie Managment : application, le cas de Leclerc Léognan...

Une application concrète du catégorie managment dans la grande distribution Française...Formation pour le Groupe Ferrero... see more
Material Type: Presentation
Author: Chrsitophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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