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MERLOT II

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Materials 51 - 60 shown of 79 results

AdWords

Nowadays the advertising sector takes a big role on Internet. In the near future internet will be the biggest channel of the... see more
Material Type: Presentation
Author: Hazar Umutay
Date Added: May 10, 2010 Date Modified: Mar 04, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Categorizing Key Accounts Intelligently

This presentation attempts to sell a software program. However, it contains useful information for professors to refresh... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Catégorie Managment : application, le cas de Leclerc Léognan...

Une application concrète du catégorie managment dans la grande distribution Française...Formation pour le Groupe Ferrero... see more
Material Type: Presentation
Author: Chrsitophe M-A Bechellaoui
Date Added: Nov 03, 2005 Date Modified: Nov 03, 2005
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Customizing the multilingual customer experience – deliver targeted online information based on geography, user preferences, channel and visitor demographics

This video was recorded at W3C Workshop: Content on the Multilingual Web, Pisa 2011. Users are increasingly using social... see more
Material Type: Presentation
Author: Ian Truscott
Date Added: Feb 10, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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eBay - Searching, Finding, Buying, Selling: Story of a Long tail Online Marketplace

This video was recorded at Solomon seminar. In this talk we will present the personality of an Online Marketplace. This... see more
Material Type: Presentation
Author: Neel Sundaresan
Date Added: Feb 10, 2015 Date Modified: Mar 24, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Highly dimensional problems in Computational Advertising

This video was recorded at European Conference on Machine Learning and Principles and Practice of Knowledge Discovery in... see more
Material Type: Presentation
Author: Andrei Broder
Date Added: Feb 08, 2015 Date Modified: Feb 13, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Instructional Illustrations

This presentation is designed "to demonstrate that instructional "pictures" serve a vital function, one much greater than... see more
Material Type: Presentation
Author: Patrick Parrish
Date Added: Jun 05, 2009 Date Modified: Jun 05, 2009
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Internet Advertising and Optimal Auction Design

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las Vegas... see more
Material Type: Presentation
Author: Michael Schwarz
Date Added: Feb 10, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Kellogg's Special K Ads

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more
Material Type: Presentation
Author: Unknown
Date Added: May 11, 2000 Date Modified: Jan 14, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Lecture 16 - Everyone but Me: The Pervasive Reach and Powerful Influence of Food Marketing on Food Choices

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell. ... see more
Material Type: Presentation
Author: Kelly D. Brownell
Date Added: Feb 10, 2015 Date Modified: Mar 22, 2015
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