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MERLOT II

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Materials 51 - 60 shown of 1,986 results

Designing Instruction for the 21st Century Leader

applying learning theories, education, vygotsky, sociocultural learning theory, arcs instructional model 
Material Type: Assignment
Author: Julie Ryan
Date Added: Mar 15, 2017 Date Modified: Dec 07, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
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Monitoring Consumer Attitudes

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 10, 2018
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Peer Review for material titled "Monitoring Consumer Attitudes"
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 3 average rating
User Rating 3 user rating
Discussion (none)
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Apple’s Initial Phone Strategic Alliance

This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 16, 2018
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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iPhone Perceptual Map

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Sep 21, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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McDonald’s Food Throughout the World

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Aug 17, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.4 average rating
User Rating 3.4 user rating
Discussion (none)
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KFC launches nail polish: Brand extension

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jul 19, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (none)
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Learning Exercises (none)
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New Coke Case Study

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case studies... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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New Product Life Cycle (PLC) Website and Template

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: May 04, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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Research Methods Exercises

This is a series of thirteen exercises which were written for an introductory research methods course.  The first exercise... see more
Material Type: Assignment
Author: Ed Nelson
Date Added: Mar 15, 2017 Date Modified: Jan 18, 2018
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About this material:
Peer review 4.75 rating
Peer Reviews 4.75 rating
User review 4.67 average rating
User Rating 4.67 user rating
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New Mexico Employee Embezzles Money from Company - Again

This exercise discusses how CFO Daniel Marsh embezzled $316,000 from New Mexico-based Weststar Mortgage. Marsh stole the... see more
Material Type: Assignment
Author: Daniels Fund Ethics Initiative
Date Added: Mar 15, 2017 Date Modified: Mar 15, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review (not reviewed)
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