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145-168 of 461 results for Materials Submitted by Cathy Swift

These are a series of Assignments designed to be used with the author's textbook. The exercises first accustom the... see more

This is a brief introduction to the importance of branding in the marketing of products and services.

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket... see more

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This is a free textbook offered by Saylor Foundation. 'Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing... see more

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

This site is that of a consulting firm. However, they have a number of examples of case studies with problems their... see more

This is a free textbook offered by BookBoon. Marketing Communications is a basic textbook from which the reader could... see more

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer... see more

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

Hundreds of downsized journalists are watering community media deserts by launching hyperlocal news startups. Scores of... see more

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and... see more

How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and... see more

This website explores the complex relationships between modern medicine and modern advertising, or "Madison Avenue," as... see more

This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of... see more

This is a free, online textbook offered by the Global Text Project at University of Georgia. "To raise national awareness... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

This is a white paper from Oracle. You know you want to do things differently. Your students are approaching the campus... see more

Much has been written about the New Coke new product development and launch in 1985 and there have been numerous case... see more

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel... see more

This lesson received an honorable mention in the 2012 SoftChalk Lesson Challenge. 'This week we'll be looking at "body... see more

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more