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MERLOT II

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Materials 61 - 70 shown of 176 results

Product Positioning

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 19, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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LINKS Marketing Strategy Simulation

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 28, 2016
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About this material:
Peer review 4.2 rating
Peer Reviews 4.2 rating
User review 5 average rating
User Rating 5 user rating
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Are the Browser Wars Over?

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more
Material Type: Drill and Practice
Author: Rajeev Kohli
Date Added: Oct 05, 2001 Date Modified: Nov 25, 2008
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Peer review 3 rating
Peer Reviews 3 rating
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Branding Yourself Online Workshop

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to sell... see more
Material Type: Tutorial
Author: Bob Baker
Date Added: May 21, 2010 Date Modified: Oct 09, 2013
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Peer review 4 rating
Peer Reviews 4 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: May 06, 2015
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Peer review 4 rating
Peer Reviews 4 rating
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LINKS Marketing Principles Simulation

The LINKS Marketing Principles Simulation is a team-based, competitive marketing management simulation designed for the first... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: May 28, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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Marketing Case Studies

This site from Fast Company.com contains links to articles that concern short marketing cases.
Material Type: Case Study
Author: Fast Company.com
Date Added: Jul 26, 2004 Date Modified: Jan 20, 2008
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Peer review 4 rating
Peer Reviews 4 rating
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Marketing Theory and Practice Online

This site was originally an online class that is no longer being offered at Monash University. This is a Principles of... see more
Material Type: Presentation
Author: Sandra Luxton
Date Added: Oct 22, 2002 Date Modified: May 02, 2006
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Peer review 3 rating
Peer Reviews 3 rating
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ONLINE Marketing Guide for Training Providers

'Discover what marketing you are capable of doing yourself. Develop the tools and skills you'll need to plan and execute a... see more
Material Type: Reference Material
Author: Administrate
Date Added: Feb 13, 2013 Date Modified: Mar 12, 2014
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Peer review 4 rating
Peer Reviews 4 rating
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Strategic Marketing

This is a free text-book that can be used in teaching a class on Marketing Strategy.  ISBN: 978-87-7681-643-8The entire book... see more
Material Type: Open Textbook
Author: Andrew Whalley
Date Added: Aug 25, 2010 Date Modified: Apr 11, 2013
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Peer review 4 rating
Peer Reviews 4 rating
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