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MERLOT II

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Materials 61 - 70 shown of 95 results

Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Material Type: Presentation
Author: Cognitive Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Coca-Cola Content 2020 Part Two

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more
Material Type: Presentation
Author: Content Media
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Content Marketing: The Basics

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provides a general idea of what... see more
Material Type: Presentation
Author: Unknown
Date Added: Oct 10, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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How To Build A Strong Brand

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the... see more
Material Type: Presentation
Author: Bitesize Business School
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Instructional Illustrations

This presentation is designed "to demonstrate that instructional "pictures" serve a vital function, one much greater than... see more
Material Type: Presentation
Author: Patrick Parrish
Date Added: Jun 05, 2009 Date Modified: Dec 02, 2017
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Reviewed by members of Editorial board for inclusion in MERLOT.
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User review 4 average rating
User Rating 4 user rating
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Internet Advertising and Optimal Auction Design

This video was recorded at 14th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD), Las Vegas... see more
Material Type: Presentation
Author: Michael Schwarz
Date Added: Feb 10, 2015 Date Modified: Feb 11, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Marketing 101 Building Strong Brands Part 1A

This is a brief introduction to the importance of branding in the marketing of products and services.
Material Type: Presentation
Author: Barbara Kahn
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Introduction to Marketing 101 Building Strong Brands Part1B

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.
Material Type: Presentation
Author: Barbara Kahn
Date Added: Oct 12, 2017 Date Modified: Nov 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Kellogg's Special K Ads

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion... see more
Material Type: Presentation
Author: Unknown
Date Added: May 11, 2000 Date Modified: Jan 14, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Lecture 16 - Everyone but Me: The Pervasive Reach and Powerful Influence of Food Marketing on Food Choices

This video was recorded at YALE PSYC 123 The Psychology, Biology and Politics of Food with Professor Kelly D. Brownell. ... see more
Material Type: Presentation
Author: Kelly D. Brownell
Date Added: Feb 10, 2015 Date Modified: Mar 22, 2015
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