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MERLOT II

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Materials 61 - 70 shown of 636 results

How Product Placement Works

This site provides some background on product placement in movies and television. There are a number of examples from these... see more
Material Type: Tutorial
Author: Katherine Neer
Date Added: Oct 02, 2004 Date Modified: Jun 19, 2012
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Introduction to Twitter

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter. 
Material Type: Drill and Practice
Author: Barbara Nixon
Date Added: May 07, 2009 Date Modified: Apr 11, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.5 average rating
User Rating 4.5 user rating
Discussion (1 Comment)
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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle, Buyer... see more
Material Type: Tutorial
Author: Randall Schultz
Date Added: Jun 20, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
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Marketing Teacher Lesson Store

Free resources on the topic of marketing.
Material Type: Reference Material
Author: http://www.marketingteacher.com/index.html
Date Added: Nov 27, 2004 Date Modified: Apr 27, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.5 average rating
User Rating 4.5 user rating
Discussion (1 Comment)
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Product Life Cycle

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where... see more
Material Type: Quiz/Test
Author: Diane Walleser
Date Added: Feb 11, 2003 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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Peer review 4.5 rating
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jul 23, 2015
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The Webby Awards

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web sites.... see more
Material Type: Collection
Author: International Data Group
Date Added: Jun 21, 2001 Date Modified: Sep 04, 2013
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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