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MERLOT II

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Materials 61 - 70 shown of 86 results

Understanding The Science Of Shopping

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We... see more
Material Type: Presentation
Author: NPR
Date Added: Sep 28, 2004 Date Modified: May 31, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Smoke and Fire

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Jun 10, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Wal-Mart the Global Giant

This is a transcript of a broadcast on the NewsHour with Jim Lehrer in which Paul Solman examines Wal-Mart's distribution... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Aug 26, 2004
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Advanced Marketing Planning

This is a commercial site, but the presentation here could be used as a summary of marketing practices. The site contains... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
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Customer Relationship Management

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used in... see more
Material Type: Presentation
Author: Richard Ponsonby
Date Added: Jul 24, 2004 Date Modified: Mar 29, 2010
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About this material:
Peer review 3.75 rating
Peer Reviews 3.75 rating
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Key Elements of "World Class" Marketing

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more
Material Type: Presentation
Author: Malcolm McDonald
Date Added: Jul 24, 2004 Date Modified: Jan 04, 2011
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Peer review 2.25 rating
Peer Reviews 2.25 rating
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Market Segment Master

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: May 26, 2005
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Supplier Evaluation Matrix

This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jan 13, 2009
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Market Segmentation and Market Planning

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management... see more
Material Type: Presentation
Author: Marcus Clark
Date Added: Jul 24, 2004 Date Modified: Jul 16, 2009
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Marketing Portfolio Planner

This is a commercial site that sells software to enable companies to use portfolio planning. However, the sample charts on... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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