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MERLOT II

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Materials 61 - 70 shown of 79 results

Supplier Evaluation Matrix

This is a commercial site that is selling software that produces the supplier evaluation matrix. However, the charts that... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jan 13, 2009
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Market Segmentation and Market Planning

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management... see more
Material Type: Presentation
Author: Marcus Clark
Date Added: Jul 24, 2004 Date Modified: Jul 16, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Marketing Portfolio Planner

This is a commercial site that sells software to enable companies to use portfolio planning. However, the sample charts on... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Segmentation and Market Planning

This is a presentation by a commercial site that sells software to clients. The presentation, however, could be used as... see more
Material Type: Presentation
Author: Grant Oliver
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Categorizing Key Accounts Intelligently

This presentation attempts to sell a software program. However, it contains useful information for professors to refresh... see more
Material Type: Presentation
Author: The Marketing Process Company
Date Added: Jul 24, 2004 Date Modified: Jul 24, 2004
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Oh, Behave! (Stupid Spending)

This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive shopping,... see more
Material Type: Presentation
Author: Mickey Butts
Date Added: Jul 21, 2004 Date Modified: Sep 04, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Option Attachment: When Deliberating Makes Choosing Feel Like Losing

This working paper on consumer behaviour (2002). In it, the authors, Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg... see more
Material Type: Presentation
Author: Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg
Date Added: Jul 21, 2004 Date Modified: Sep 21, 2004
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Branding 101: An Overview of Branding and Brand Measurement

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online... see more
Material Type: Presentation
Author: Molly Hislop
Date Added: Jul 13, 2004 Date Modified: Dec 12, 2005
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Peer review 3.8 rating
Peer Reviews 3.8 rating
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Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
Material Type: Presentation
Author: Richard Taflinger
Date Added: Jul 13, 2004 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
Material Type: Presentation
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Jan 04, 2011
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Peer review 3.6 rating
Peer Reviews 3.6 rating
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