MERLOT Materials

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145-168 of 703 results for MERLOT Materials

Information about marketing research for an introductory marketing course.

This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more

Information about channels of distribution for an introductory marketing course.

This free online textbook covers a wide variety of topics involving innovation.  Topics include:  1 Introduction and... see more

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such... see more

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

There are 8 specific assignments found here that can be used in a Principle of Marketing class. Although designed for a... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.... see more

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes. 

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

A reference for case studies and ideas about brands using social media.

This is a lesson plan for students to learn about the advent of neuromarketing as a means to assess the effects of... see more

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University.  Our aim in... see more

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more