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MERLOT II

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Materials 61 - 70 shown of 187 results

Marketplace - Corporate Leapfrog (Advertising, Pricing, and Competition)

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than another... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Mar 21, 2007
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Organizing for Innovative Product Development

This course introduces new product development. Topics include technology transfer, relations between science and technology,... see more
Material Type: Online Course
Author: Heng Xu Prof. Tom Allen
Date Added: Jun 09, 2011 Date Modified: Dec 16, 2013
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Product Positioning

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 19, 2015
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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The Inter-Relationships between Markets

The Virtual Learning Arcade is a series of models and simulations on various economics and business topics. Each simulation... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jun 09, 2008 Date Modified: May 28, 2009
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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LINKS Marketing Strategy Simulation

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 20, 2006
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Peer review 4.2 rating
Peer Reviews 4.2 rating
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Are the Browser Wars Over?

This is an assignment for a class on Information Technology that could be adapted to other classes. The author provides... see more
Material Type: Drill and Practice
Author: Rajeev Kohli
Date Added: Oct 05, 2001 Date Modified: Nov 25, 2008
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Peer review 3 rating
Peer Reviews 3 rating
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Branding Yourself Online Workshop

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to sell... see more
Material Type: Tutorial
Author: Bob Baker
Date Added: May 21, 2010 Date Modified: Oct 09, 2013
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Peer review 4 rating
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eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more
Material Type: Case Study
Author: Manuel Alonso, Maria Luisa Mendez
Date Added: Jul 17, 2012 Date Modified: May 06, 2015
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Peer review 4 rating
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LINKS Marketing Principles Simulation

The LINKS Marketing Principles Simulation is a team-based, competitive marketing management simulation designed for the first... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: May 28, 2008
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Peer review 4 rating
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