MERLOT Materials

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145-168 of 229 results for MERLOT Materials

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This site contains a comprehensive list of terms used in e-commerce and marketing, as well as a complete discussion of... see more

A comprehensive collection of demographic, lifestyle, and economic data covering over 1300 US cities portrayed as... see more

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint,... see more

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than... see more

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for... see more

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation... see more

This is a free textbook offered by BookBoon. This book sets out the principles of how to get yourself into print – a way... see more

This is a short tutorial regarding brand names. The three types of brand names are identified: family, individual and... see more

This is a free, online workshop that is based on a book by the author.  Although it is a commercial site that tries to... see more

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres... see more

This is a free textbook offered by BookBoon. An eye-opening insight into how customers are often treated once they become... see more

This is a free textbook offered by BookBoon. Customer Journeys are a modern version of customer processes. They describe... see more

Degreed (Degreed For Me) is a free life-long learning platform that organizes Open Educational Resources (step-by-step... see more

This is a free textbook offered by BookBoon. The lifeblood of any business, no matter how big/small it may be, is the... see more

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more

This is a free textbook offered by BookBoon. Marketing aims at finding out what consumers want, then planning and... see more

Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives.... see more

This is a free textbook offered by BookBoon. Around the World successful subscription-based companies like Netflix,... see more

This is a free textbook offered by BookBoon. Internet Marketing can look a little daunting with all of its many... see more

Internet marketing is the buzz word these days. Everybody wants a piece of it and everybody wants their brand to go... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more