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MERLOT II

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Materials 61 - 70 shown of 228 results

Business Plans and Marketing Strategy

This site explains what a business plan is and how it is written. A specific outline is provided as well as a description of... see more
Material Type: Tutorial
Author: Alan Chapman
Date Added: Jul 27, 2004 Date Modified: Sep 08, 2017
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 3 average rating
User Rating 3 user rating
Discussion (none)
In (6)  Bookmark Collections
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eMarketing: The Essential Guide to Marketing in a Digital World

The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes... see more
Material Type: Open (Access) Textbook
Author: Rob Stokes
Date Added: Aug 24, 2017 Date Modified: Feb 15, 2018
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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Guide to ATAR New Product Forecasting

This is a website designed to assist marketing students develop and use a new product sales and profit forecast using the... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Feb 10, 2016 Date Modified: Nov 20, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4.5 average rating
User Rating 4.5 user rating
Discussion (3 Comments)
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Identifying Service Gaps

This is an assignment for a Services Marketing class. Instructions are provided for students to identify a service gap and... see more
Material Type: Drill and Practice
Author: Lars Perner
Date Added: Jul 12, 2004 Date Modified: Dec 29, 2007
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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In (1)  Bookmark Collections
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iPhone Perceptual Map

The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch is presented below for... see more
Material Type: Assignment
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Sep 21, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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LINKS Positioning Strategy Simulation

The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Sep 11, 2007
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
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Marketing Yourself Assignment

This is an assignment for students to help market themselves. The assignment takes students through the job search process.
Material Type: Drill and Practice
Author: Jacob Jacoby
Date Added: Mar 19, 2003 Date Modified: Mar 24, 2008
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
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In (2)  Bookmark Collections
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Perceptual Maps

Lots of good information about deveoping, using and interpreting percptual maps for marketing. The website also contains a... see more
Material Type: Reference Material
Author: Geoff Fripp
Date Added: Jul 03, 2013 Date Modified: May 21, 2016
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
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Real Burger World (RBW) Case Study

Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early 2000’s.... see more
Material Type: Case Study
Author: Great Ideas for Teaching Marketing
Date Added: Mar 15, 2017 Date Modified: Jan 29, 2018
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
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Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Feb 03, 2018
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 3 average rating
User Rating 3 user rating
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