MERLOT Materials

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169-192 of 703 results for MERLOT Materials

A compilation and collection of classic advertising, specializing in classic autos.

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role... see more

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

This is a free, online textbook offered by Book Boon.  'Affiliate marketing is a marketing approach where other people... see more

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more

This is a free textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more

This is a free textbook offered by BookBoon. "In this free, short textbook you can read about a simple break-even point... see more

This site contains Burma Shave slogans from 1929 to 1963. The slogans be used to demonstrate one very successful means of... see more

This is a free, online textbook offered by Book Boon.  'Many businesses are using social media these days to enhance or... see more

Une application concrète du catégorie managment dans la grande distribution Française... Formation pour le Groupe Ferrero... see more

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

The Fuld Intelligence Dictionary teaches you the "language of intelligence." It defines more than 100 key terms in the... see more

This is a free textbook offered by BookBoon. 'This book teaches a powerful blend of the two most crucial conversation... see more