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MERLOT II

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Materials 71 - 80 shown of 704 results

Marketing Plan Outline

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jun 22, 2017
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (6)  Bookmark Collections
In (1)  Course ePortfolios
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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle, Buyer... see more
Material Type: Tutorial
Author: Randall Schultz
Date Added: Jun 20, 2007 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (3)  Bookmark Collections
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Marketing Teacher Lesson Store

Free resources on the topic of marketing.
Material Type: Reference Material
Author: http://www.marketingteacher.com/index.html
Date Added: Nov 27, 2004 Date Modified: Apr 18, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (8)  Bookmark Collections
Course ePortfolios (none)
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Product Life Cycle

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically where... see more
Material Type: Quiz/Test
Author: Diane Walleser
Date Added: Feb 11, 2003 Date Modified: Jul 30, 2011
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (7)  Bookmark Collections
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Public Service Advertising - Case Studies

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational... see more
Material Type: Case Study
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Feb 03, 2012
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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In (4)  Bookmark Collections
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Readings in New Product/Service Management

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more
Material Type: Collection
Author: R.G. Chapman
Date Added: Sep 13, 2002 Date Modified: Jun 15, 2009
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User Rating (not rated)
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In (1)  Bookmark Collections
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Segmentation Unit for Introductory Marketing

Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Author: Louise Ripley
Date Added: Dec 05, 2005 Date Modified: Jun 22, 2017
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 4 average rating
User Rating 4 user rating
Discussion (1 Comment)
In (4)  Bookmark Collections
In (1)  Course ePortfolios
Learning Exercises (none)
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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more
Material Type: Assignment
Author: Michelle Kunz
Date Added: Aug 13, 2010 Date Modified: Jan 05, 2017
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
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The American Customer Satisfaction Index

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more
Material Type: Reference Material
Author: CFI Group
Date Added: Apr 20, 2002 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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The Buggy Palace Sales Forecasting Exercise

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more
Material Type: Simulation
Author: Robert Owen
Date Added: Feb 17, 2000 Date Modified: Jun 17, 2016
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Peer review 4 rating
Peer Reviews 4 rating
User review 2 average rating
User Rating 2 user rating
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