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169-192 of 461 results for Materials Submitted by Cathy Swift

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national... see more

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and... see more

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook.  The... see more

This site was developed to provide consumer protection from health claims and related fraud. Consumers are able to... see more

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more

This is a simple return on investment calculator. One must enter Marketing Investment, Selling Price, Gross Profit,... see more

This is a lesson plan for exploring what actions the United States should take in its policy towards China. This site is... see more

"Arm yourself with the knowledge and tools to help you sell IBM solutions and enable IBM clients to become innovative... see more

This video selects some quotes from Steve Jobs. The presenter demonstrates how these comments are applied to branding

"Having a never ending stream of new prospects and potential clients is the lifeblood of any business. This textbook will... see more

This site contains a searchable glossary of terms used in the Target Marketing area.

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a... see more

The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands... see more

This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in... see more

"Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public... see more

This is a textbook that is offered by Amazon for reading on a Kindle.  Anybody can read Kindle books—even without a... see more

Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more

Please note the book is no longer free available for purchase. "Author Brian Schlosser, a veteran CEO and sales manager,... see more

This is a free book from BookBoon. 'Ideally, Marketing is accountable, generates bulletproof business outcomes, drives... see more

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Inspired by Tom Peters, whom the Economist nicknamed the ?Uber-guru? of management thinking, this lively site is a... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

This U.S. Census site enables the user to search by state for very specific information. General demographic information... see more