MERLOT Materials

Show results for

Filter by

169-192 of 245 results for Materials Submitted by Cathy Swift

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This is a transcript of a segment of the NewsHour with Jim Lehrer in which three business experts discuss CEOS who are... see more

This is part of a set of Macromedia Flash and QuickTime tutorials on demand, elasticity, circular flow and production... see more

This video features a speaker who is a Certified Fraud Examiner from the AFCE. He presents findings from a study that... see more

This site contains a wealth of information about Managing Organizations, Managing Human Resources, and the Skills of... see more

This site was originally an online class that is no longer being offered at Monash University. This is a Principles of... see more

The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.

In this video, you will learn in depth about accounting of business transactions and learn about how they affect... see more

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

This is a presentation on Absorption Costing.  Because the presentation was developed in the UK, some of the terms may be... see more

This is a wonderful PBS resource of a program that appeared in December 2003 and concerns the marketing of prescription... see more

This is a transcript in which business correspondent Paul Solman gets perspectives from three CEOs on their culpability... see more

This is a set of twelve PowerPoint slides that were designed for a “Technology Negotiations” class. This module has to do... see more

This narrated lecture is part of a series of resources that encompass Flash with a lecture for a Microeconomics course.... see more

This is a PowerPoint presentation that summarizes the essentials of branding for a product. Covered during the... see more

This is a marketing presentations that discusses the best ideas in marketing. Although it is a pdf file, it appears as a... see more

This is a very simple explanation to help students understand the differences between debits and credits. Reading the... see more

This is a mini-lecture about the different variables that can affect the results of an advertising campaign—from ad copy... see more

This is a presentation offered by BookBoon. This is a video featuring Larry Walther on Commitments, Leases and Fair Value

This is a 45-minute video that includes Kelly Wessel, CEO of Wessel Accounting (, who outlines... see more

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more

This is a presentation that covers market segmentation and planning as regards successful Customer Relationship... see more

This is a transcript of a segment of the NewsHour with Jim Lehrer in which Ray Suarez discusses the decision to convict... see more

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more