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MERLOT II

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Materials 71 - 80 shown of 127 results

Pay Per Click advertising - How Google changed advertising and how to master AdWords

 This is a free textbook offered by BookBoon.'This book is both an introduction to Pay Per Click advertising, as well as a... see more
Material Type: Open Textbook
Author: Gareth Morgan, Chris Gurner
Date Added: Feb 25, 2014 Date Modified: Jul 23, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Print Ad Archives

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades. ... see more
Material Type: Collection
Author: adflip.com
Date Added: Jun 21, 2001 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Public Service Advertising - Media Facts

This website provides statistics, data and long-term trends compiled by the mass media industry, a glossary of PSA related... see more
Material Type: Reference Material
Author: Goodwill Communications
Date Added: May 07, 2002 Date Modified: Apr 18, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Smoke and Fire

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Jun 10, 2015
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Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
Material Type: Presentation
Author: Richard Taflinger
Date Added: Jul 13, 2004 Date Modified: Jun 10, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Advertising Elasticity of Demand

The objective of this simulation is to illustrate how to calculate and apply the advertising elasticity of demand. The... see more
Material Type: Simulation
Author: Biz Ed
Date Added: Jul 09, 2002 Date Modified: Jan 05, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Advertising Graveyard

This site contains a number of ads that were not used, in many cases, because they were tasteless. A brief descripton of... see more
Material Type: Collection
Author: Jeffrey Zeldman
Date Added: Apr 15, 2001 Date Modified: Jun 26, 2008
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Reviewed by members of Editorial board for inclusion in MERLOT.
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The Emergence of Advertising in America

This site presents over 9,000 images relating to the early history of advertising in the United States. The materials, drawn... see more
Material Type: Collection
Author: The Library of Congress
Date Added: Sep 12, 2002 Date Modified: May 01, 2006
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The Good, the Bad, the Ugly

The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jul 09, 2013
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Successful Media Interview

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview Guidelines,... see more
Material Type: Reference Material
Author: Robert Marston & Associates
Date Added: May 04, 2002 Date Modified: Mar 31, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3 average rating
User Rating 3 user rating
Discussion (1 Comment)
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