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MERLOT II

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Materials 71 - 80 shown of 137 results

Media and Culture

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999. ... see more
Material Type: Presentation
Author: Terry Dugas
Date Added: Jun 01, 2000 Date Modified: Nov 28, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
Discussion (3 Comments)
In (9)  Bookmark Collections
Course ePortfolios (none)
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Media Budget Calculations

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. ... see more
Material Type: Drill and Practice
Author: Larry Chase
Date Added: Nov 30, 2000 Date Modified: Feb 20, 2003
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2 average rating
User Rating 2 user rating
Discussion (1 Comment)
In (1)  Bookmark Collections
Course ePortfolios (none)
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Media Studies 101

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more
Material Type: Open (Access) Textbook
Author: Erika Pearson, Editor
Date Added: Sep 17, 2014 Date Modified: Mar 08, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

eTextbook Reviews (4)
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (5)  Bookmark Collections
In (5)  Course ePortfolios
Learning Exercises (none)
Accessibility Info (none)

Nineteenth Century Advertising

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more
Material Type: Reference Material
Author: John Adler
Date Added: Jul 13, 2004 Date Modified: Jan 26, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (6)  Bookmark Collections
Course ePortfolios (none)
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Pay Per Click advertising - How Google changed advertising and how to master AdWords

 This is a free textbook offered by BookBoon.'This book is both an introduction to Pay Per Click advertising, as well as a... see more
Material Type: Open (Access) Textbook
Author: Gareth Morgan, Chris Gurner
Date Added: Feb 25, 2014 Date Modified: Jul 23, 2015
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Reviewed by members of Editorial board for inclusion in MERLOT.
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In (1)  Bookmark Collections
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Print Ad Archives

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades. ... see more
Material Type: Collection
Author: adflip.com
Date Added: Jun 21, 2001 Date Modified: Jan 26, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
In (3)  Bookmark Collections
Course ePortfolios (none)
Learning Exercises (none)
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open (Access) Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Nov 01, 2015
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Smoke and Fire: Anti-Smoking Ads

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Jan 26, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Taking ADvantage

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more
Material Type: Presentation
Author: Richard Taflinger
Date Added: Jul 13, 2004 Date Modified: Jan 26, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User Rating (not rated)
Discussion (none)
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The Advertising Graveyard

This site contains a number of ads that were not used, in many cases, because they were tasteless. A brief descripton of... see more
Material Type: Collection
Author: Jeffrey Zeldman
Date Added: Apr 15, 2001 Date Modified: Jun 26, 2008
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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