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MERLOT II

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Materials 71 - 80 shown of 228 results

The Market-led Organization

This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different... see more
Material Type: Open (Access) Textbook
Author: The Open University
Date Added: Feb 15, 2010 Date Modified: Aug 23, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Twitter Projects for the College Classroom

Much has been written about how Twitter is making its way into the halls of higher education. Go beyond the usual tips and... see more
Material Type: Drill and Practice
Author: Site Administrator
Date Added: Aug 11, 2009 Date Modified: Jul 07, 2016
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About this material:
Peer review 3.5 rating
Peer Reviews 3.5 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (6)  Bookmark Collections
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Types of Brands

This is a short tutorial on types of brands. The differences between manufacturer brands and own-label brands are described... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Mar 14, 2016
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Peer review 3.5 rating
Peer Reviews 3.5 rating
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Dictionary of E-Commerce & Marketing Terms

This site contains a comprehensive list of terms used in e-commerce and marketing, as well as a complete discussion of the... see more
Material Type: Reference Material
Author: Alex Brown
Date Added: Jun 20, 2001 Date Modified: Jul 20, 2017
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Peer review 3.33 rating
Peer Reviews 3.33 rating
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ERSYS Demographic, Lifestyle and Economic Data

A comprehensive collection of demographic, lifestyle, and economic data covering over 1300 US cities portrayed as thematic... see more
Material Type: Reference Material
Author: ErSys
Date Added: Aug 24, 2004 Date Modified: Oct 25, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 2 average rating
User Rating 2 user rating
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LINKS Brand Audit

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Dec 11, 2007
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketplace - Corporate Leapfrog (Advertising, Pricing, and Competition)

This lesson plan focuses on competition among sellers and the factors that can make one company more successful than another... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Mar 21, 2007
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Marketplace - To Show or Not to Show (cost/benefit analysis, profit, and decision making)

This lesson complements an NPR Marketplace segment exploring the effects of the rising costs of insurance for high-profile... see more
Material Type: Tutorial
Author: NCEE
Date Added: Aug 27, 2005 Date Modified: Jun 05, 2008
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Product Positioning

This is a PowerPoint presentation that describes product positioning. Some of the points covered include: differences... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Oct 10, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4 average rating
User Rating 4 user rating
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LINKS Marketing Strategy Simulation

The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages... see more
Material Type: Simulation
Author: Randall G. Chapman
Date Added: Sep 09, 2005 Date Modified: Mar 28, 2016
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About this material:
Peer review 4.2 rating
Peer Reviews 4.2 rating
User review 5 average rating
User Rating 5 user rating
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