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MERLOT II

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Materials 81 - 90 shown of 187 results

Introduction to Brands

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world. ... see more
Material Type: Tutorial
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Apr 25, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.5 average rating
User Rating 3.5 user rating
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Introduction to Marketing

Professor John Hauser at MIT�s Sloan School of Management presents this online course as an �introduction to the theory... see more
Material Type: Online Course
Author: Hauser, John R.
Date Added: Aug 03, 2016 Date Modified: Oct 25, 2016
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Marketing

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing.... see more
Material Type: Open (Access) Textbook
Author: Boundless
Date Added: Oct 14, 2014 Date Modified: Sep 05, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 3.67 average rating
User Rating 3.67 user rating
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Marketing Research Course and Syllabus

Complete open-source course in marketing research. Send any modifications to author electronically.
Material Type: Tutorial
Author: Michael Hyman
Date Added: Sep 08, 2005 Date Modified: Aug 08, 2011
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Principles of Marketing

In this course, the student will learn about the entire marketing process and examine the range of marketing decisions that... see more
Material Type: Online Course
Author: The Saylor Foundation
Date Added: Jan 27, 2012 Date Modified: Jul 24, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 5 average rating
User Rating 5 user rating
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QuickMBA

Reference site featuring very brief yet quite handy overviews over basic MBA topics such as accounting, business law,... see more
Material Type: Reference Material
Author: Internet Center for Management and Business Administration, Inc
Date Added: Apr 11, 2006 Date Modified: Oct 19, 2006
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Search Engine Optimisation

This is a free textbook offered by BookBoon.'Search Engine Optimization (also known as search engine optimisation or SEO) is... see more
Material Type: Open (Access) Textbook
Author: Jacqui Carrel
Date Added: Feb 17, 2014 Date Modified: Nov 01, 2015
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Smoke and Fire: Anti-Smoking Ads

This is a transcript of a segment on the NewsHour with Jim Lehrer in which Jeffrey Kaye of KCET Los Angeles looks at the... see more
Material Type: Presentation
Author: PBS
Date Added: Aug 26, 2004 Date Modified: Jan 26, 2017
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Social Implications

A great resource (social media blog) for almost everything you need to consider, explore, and learn about social networking... see more
Material Type: Social Networking Tool
Author: Social Implications
Date Added: Sep 26, 2013 Date Modified: Jul 07, 2015
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Social Media And Business Intelligence

This is a free textbook offered by BookBoon.'Social Media is already very well known and widely used, but there is still a... see more
Material Type: Open (Access) Textbook
Author: CIO Whitepapers
Date Added: Feb 06, 2013 Date Modified: Nov 25, 2017
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

User review 2.67 average rating
User Rating 2.67 user rating
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