MERLOT Materials

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193-216 of 708 results for discipline "Marketing"

This is a free textbook offered by BookBoon. 'Social Media is already very well known and widely used, but there is still... see more

This is a free course offered by the Saylor Foundation. 'Effective public relations skills are essential to so much of... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

Presentación de Tendencias de Mercado expuesta en Icare de Marketing 2011

Presentación de Gerente General de Walmart Chile, Sr. Enrique Ostalé, en Congreso Icare de Makerting, 2011.

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This is a free textbook offered by Saylor Foundation. 'Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing... see more

This is a free, open textbook from Saylor Foundation. 'eMarketing: The Essential Guide to Online Marketing by Rob Stokes,... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

ArtÍculo trata sobre los 10 principios fundamentales del MKT, según su Philip Kloter.

Caracteristicas generales del marketing directos y sus medios de difusiòn, incluyendo ademàs algunos canales de... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

' With the introduction of the Internet, there came many changes to the way a company might carry out a particular... see more

A short assignment whereby students use Twitter for one hour.

This site provides a listing of well-known logos by company name.  "Famous company logos are perceived and employed as... see more

Two exercises to help students practice using HTML tags to code a basic web page.

Strategic communication at Locarno Film Festival is an interactive case study that focuses on the prestigious film... see more

This tutorial introduces students to the different aspects of Media Planning, from the initial process through to the... see more

This tutorial shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining... see more

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the... see more

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

A free website designed for marketing lecturers. Contains over 200 activities, discussion exercises and mini-cases.... see more

Brainy Betty is a highly-recommended, free. tutorial website for learning how to make awesome PowerPoint(tm)... see more