MERLOT Materials

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193-216 of 461 results for Materials Submitted by Cathy Swift

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human... see more

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics... see more

The 15.821 and 15.822 Sequence Marketing research may be divided into methods that emphasize understanding "the customer"... see more

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis... see more

This site is a collection of the 2000-2003 Clio awards. Award categories include Print, Posters/Billboards and Student... see more

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are... see more

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring... see more

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used... see more

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products... see more