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193-216 of 463 results for Materials Submitted by Cathy Swift

In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how... see more

Google "Think" events bring together Google's largest customers (advertisers) for one-day, Ted-like conferences at Google... see more

Inspired by Tom Peters, whom the Economist nicknamed the ?Uber-guru? of management thinking, this lively site is a... see more

Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews with top marketers such as... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

This U.S. Census site enables the user to search by state for very specific information. General demographic information... see more

In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to... see more

In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more

This short video clip demonstrates how virtual worlds can be used in sales training. In this case the retail salesperson... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This is a free online textbook offered by BookBoon. 'Web 2.0 applications and social media have provided new venues for... see more

This 3 1/2 minute video introduces the concept of Content Marketing, along with providing examples.

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and... see more

This site contains links to over 20 articles that concern advertising slogans. The title, author and company are... see more

This is an initial assessment for a Professional Selling class. It is a homework assignment that requires students to... see more

This is a lesson plan that has students study specific techniques that are used in advertising, identify specific... see more

This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring... see more

This is a lesson plan targeted towards Grades 11-12 that helps explain how magazines identify target markets that can be... see more

This book was previously published by Flat World Knowledge as Launch!  Advertising and Promotion in Real Time, and is now... see more

This presentation details the importance of CRM and describes how companies use it. There are graphics that can be used... see more

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more

The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their... see more

 I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

At this site, one can learn more about a company by examining and testing its products. Reviewing competitors products... see more