MERLOT Materials

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193-216 of 229 results for MERLOT Materials

This is a free, open textbook that is part of the Connexions collection at Rice University.  This manual was meant to... see more

This is a commercial site that sells the software. However, the examples here could be used in a class discussion of how... see more

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are... see more

ArtÍculo trata sobre los 10 principios fundamentales del MKT, según su Philip Kloter.

This site provides links to a series of articles concerning Performance Evaluation. Some of the articles are several... see more

'Still working on your social media savvy? Social Media Marketing Tips For Dummies is here to help. This handy app is... see more

This is a free textbook offered by BookBoon. Strategic Marketing is aimed as an introduction to Strategic Marketing... see more

The Web site for this e-journal on direct marketing allows free access to a proportion of the current contents, along... see more

According to Textbook Revolution, a student-run site “dedicated to increasing the use of free educational materials by... see more

This site contains a number of short articles that have appeared in Ad Age. They could be used to liven up classroom... see more

The British Retail Consortium represents all types of retail trader, from one person corner shops to out-of-town... see more

This is a free textbook offered by BookBoon. 'This book is an attempt to shed light on the communication process in the... see more

The IGD 'European Retail Index' is an attempt to give a more accurate ranking of the region's top 35 retailers than those... see more

This 30 page report was designed as a first attempt to establish guidelines for how we might begin to agree on uniform... see more

This presentation is designed "to demonstrate that instructional "pictures" serve a vital function, one much greater than... see more

This site provides links to a series of articles concerning Marketing Growth. Some of the articles are several years old,... see more

This consulting company offers a free template for a Marketing Plan. The outline is included on this site, but one can... see more

This is a commercial site that sells software to enable companies to use portfolio planning. However, the sample charts... see more

This site contains an alphabetical listing of various methods, models and theories regarding marketing. Each item in the... see more

The United States National Restaurant Association, founded in 1919, is the leading business association for the... see more

This is a free textbook offered by BookBoon 'At the heart of this book is the belief that to survive and prosper in... see more

This is a free textbook offered by BookBoon. 'With marketing messages reaching saturation point in many people’s lives,... see more

This is a presentation by a commercial site that sells software to clients. The presentation, however, could be used as... see more

SEO is an acroynm for Search Engine Optimization which is implemented to have high organic rankings on Google search... see more