MERLOT Materials

This site contains information on developing and evaluating advertising campaigns, along with educational resources and... see more

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in... see more

An assignment about using Google AdWords. As a pre-requisite, students need access to a website that does not currently... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is... see more

CasePlace.org is a free, practical on-line resource for up-to-date case studies, syllabi and innovating teaching... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

The retail alphabet game is a fun branding-oriented quiz presented in a puzzle-style environment. At present, there are... see more

The website contains a collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur... see more

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.

'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online textbook offered by Bookboon.com. "Media and Cultural Theory is an ideal guidebook for... see more

"Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing -... see more

This is a collection of innovative ideas that can be used in the Marketing classroom, all submitted by Marketing... see more

This web site explores the use of product placement in movies. Facts are provided, and products that have been placed in... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and... see more

This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and... see more

Be the CEO of a fictional toy manufacturer and manage conflicts between traditional and web distribution channels. Used... see more

I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the... see more

This on-line textbook introduces many of the basics of formal approaches to the analysis of social networks. The text... see more