MERLOT Materials

This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture,... see more

This lesson plan contains numerous activities for students to explore the spread of American culture throughout the... see more

‘Core Principles of International Marketing’ is my second Open Education Resources (OER) textbook effort, which follows... see more

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more

Global Marketing In A Digital World - First Edition, offers students the principles and framework that firms undertake... see more

Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and... see more

This is a lesson plan for exploring what actions the United States should take in its policy towards China. This site is... see more

"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was... see more

Sometimes a single unlikely idea can have massive impact across the world. Sir Harold Evans, the author of They Made... see more

This video was recorded at Web.Start. Providing services and products for an international market is easier than you may... see more

These are 6 short cases that can be assigned to students in International Marketing. A paragraph description is provided... see more

This case study describes the internationalization of Marks & Spencer (M&S), a giant British retailer. In recent years,... see more

'Have you ever been in the company of people from another country and wondered “Why to they do that?” – “that” being... see more

This website provides facts, figures and statistical data on geography, climate, people, religion, language and the... see more

This is an interactive international trade tutorial that takes the student through the various stages of determining... see more

Multinational Corporate Websites for students to evaluate. Also use the website: http://www.unilever.com for comparison... see more

This site contains information from a survey of people in Latin America about their McDonald's visits. Also of interest... see more

You can do a search by key words and find material that is constantly updated and relevant to the classroom

This resource provides current information regarding countries in Central Europe. Articles regarding Croatia, the Czech... see more