MERLOT Materials

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This is an exercise that requires students to provide answers to a described situation. Students answer multiple choice... see more

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic... see more

Information about channels of distribution for an introductory marketing course.

This free online textbook covers a wide variety of topics involving innovation. Topics include: 1 Introduction and... see more

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such... see more

This site from a consulting firm contains various links to recent articles about green marketing. There are also links to... see more

If you plan on using Google Analytics, you will need a privacy policy on your website to ensure you are not violating... see more

This site contains links to internet-based marketing articles. The site can be searched by date (August 2002 to January... see more

This is a module for a course in Issues in Culture and Society. Included at the site are Presentations, Readings, and... see more

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay... see more

This course introduces new product development. Topics include technology transfer, relations between science and... see more

This is a free, online textbook offered by Bookboon.com. According to the author, "As you climb the corporate ladder... see more

This is an in-class game/activity, or additional assignment which introduces social class in a consumer behavior course.

This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing... see more

An assignment to help students develop their LinkedIn profile for professional networking purposes.

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different... see more

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business... see more

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies.... see more

A reference for case studies and ideas about brands using social media.

This site presents guidelines for sales, but apply also to other negotiations, such as debt negotiation, contracts... see more

This is a guide for writing an introductory sales letter. A template is provided as well as sample letters and other... see more