MERLOT Materials

Free resources on the topic of marketing.

This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local... see more

MikesBikes Introduction is a highly engaging method to teach the foundations of business by giving students the... see more

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It... see more

Students are first presented with a quiz on the stages of the Product Life Cycle. They then must indicate graphically... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

This site provides links to a series of articles concerning New Product and Service Management. There are links to the... see more

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship... see more

Teaching Notes for this Marketing Activity This is an introductory exercise suitable for use in the first few weeks of a... see more

Information about segmentation for an introductory marketing course.

This assignment uses the PBS Frontline documentary Merchants of Cool to examine the influence of media on teens and their... see more

The ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy for... see more

The Buggy Palace is a self-scoring forecasting exercise which enables students to solve a series of sales forecasting... see more

This is a free, online textbook offered offered by Flatword Knowledge. According to the authors, "The Power of Selling is... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more

Preferred format: This teaching activity is designed to be completed in small groups of students. Student audience: This... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

Data that has relevance for managerial decisions is accumulating at an incredible rate due to a host of technological... see more

To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research... see more

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched... see more

This is a homework assignment in territory routing. "Jack" is a salesperson who must call on customers in his territory... see more

Instructions appear on the first tab of the Excel file. The two worksheets that follow enable instructors to demonstrate... see more

This site contains a very detailed outline for conducting research on an industry. Of most value are the links to outside... see more