MERLOT Materials

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that... see more

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

This revised edition of the textbook not only provides an in-depth introduction to the field of business research for... see more

This is an interactive breakeven calculator. One can input all of the variables and the graph changes to detemine what... see more

This website has numerous business tutorials to help understand and or build a business. Current Tutorials Include:... see more

Information about segmentation for an introductory marketing course.

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more

On this page, you will find a number of activities that focus on specific key learning points regarding communication... see more

This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material here concerns... see more

Step-by-step instructions on getting a website started in WordPress. It assumes that students have their own domain name... see more

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more

To acquire hands-on experience working in groups to develop and track a short e-mail marketing newsletter using... see more

This exercise walks students through the steps associated with purchasing a domain name and getting web (blog) hosting... see more

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more

This group of articles from Inc.com describe businesses that have found effective ways to spread the word about their... see more

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand... see more

An assignment on how to create a Twitter account, setting up a follower list, and using Twitter.

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant... see more

This free course, Marketing in the 21st century, offers a managerial perspective on how to deliver more effective... see more

This sitei provides information on how to write an abbreviated Marketing Plan to support the launch of a new product. The... see more

This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle,... see more

Free resources on the topic of marketing.