MERLOT Materials

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Welcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing... see more

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000... see more

A compilation and collection of classic advertising, specializing in classic autos.

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This is a simple online quiz that can be used with students to help them identify companies by the advertising slogans... see more

The site of this UK organisation provides a huge amount of information about UK advertising practice. This includes news,... see more

The mission of the Agricultural Marketing Resource Center is to provide independent producers and processors with... see more

This article examines a selection of these tools. The tour makes a few observations on secondary and primary data... see more

This book provides a detailed summary of the key elements within Break-Even Analysis. NOTE: This is a BookBoon... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”. The ‘Berliner Balanced... see more

'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more

This is a free textbook that is offered by Amazon for reading on a Kindle. Anybody can read Kindle books—even without a... see more

A brand identity has three components – name, logo and slogan. Logos contribute to brand building efforts, strengthen the... see more

BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more

This is a free textbook offered by BookBoon. "In this free, short textbook you can read about a simple break-even point... see more

This site contains Burma Shave slogans from 1929 to 1963. The slogans be used to demonstrate one very successful means of... see more

In this course, you will learn about the marketing process and examine the range of marketing decisions that an... see more

Preferred format: This teaching activity is designed to be completed in small groups of students or as a class... see more

Une application concrète du catégorie managment dans la grande distribution Française... Formation pour le Groupe Ferrero... see more

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

The Fuld Intelligence Dictionary teaches you the "language of intelligence." It defines more than 100 key terms in the... see more