MERLOT Materials

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'This free textbook is a summary of “Berliner Balanced Scorecard: The Employee Perspective”. The ‘Berliner Balanced... see more

BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more

This is a free textbook offered by BookBoon. "In this free, short textbook you can read about a simple break-even point... see more

This site contains Burma Shave slogans from 1929 to 1963. The slogans be used to demonstrate one very successful means of... see more

In this course, you will learn about the marketing process and examine the range of marketing decisions that an... see more

Preferred format: This teaching activity is designed to be completed in small groups of students or as a class... see more

Une application concrète du catégorie managment dans la grande distribution Française... Formation pour le Groupe Ferrero... see more

Clio has given AEF permission to showcase winning selections from the 2000, 2001, 2002, and 2003 Clio Awards on aef.com.... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials... see more

Coffer Noir in an innovative way combines the elements of economic strategy and crime novel with noir atmosphere. Graphic... see more

The Fuld Intelligence Dictionary teaches you the "language of intelligence." It defines more than 100 key terms in the... see more

This is a free textbook offered by BookBoon. 'This book teaches a powerful blend of the two most crucial conversation... see more

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course. Some of... see more

This is a free textbook offered by BookBoon. In an increasingly online world, marketers have turned to different genres... see more

This is a free online textbook offered by BookBoon. 'This book takes the whole lifecycle of a purchase from initial... see more

This activity is designed for students of marketing strategy, or advanced marketing students. It explores the concept of... see more

This rich site by the Center for Strategic and International explores some of the especially sensitive and subtle issues... see more

Whether through newspaper advertisements, live television broadcasts, or integrated Internet marketing, media industry... see more

Current Industrial Reports provides monthly, quarterly, and annual measures of industrial activity. The surveys measure... see more

This is a free, online textbook offered by Book Boon.

This is an assignment using an online break-even analysis calculator, appropriate for any lower level business course.

An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more

A central theme of this book is that there is, or should be, a constant struggle going on in every organization,... see more