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MERLOT II

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Materials 111 - 120 shown of 127 results

Mass Communication, Media, and Culture

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so much... see more
Material Type: Open Textbook
Author: Jack Lule
Date Added: Apr 06, 2016 Date Modified: Jul 02, 2016
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Openclipart.org: Public Domain Clipart

Openclipart may be used for any purpose, including unlimited commercial productions, as royalty free clipart, for schools,... see more
Material Type: Collection
Author: Openclipart Community
Date Added: Jun 02, 2016 Date Modified: Jul 02, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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User review 5 average rating
User Rating 5 user rating
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Partnership for a Drug-Free America

The Partnership is a pioneer in the field of consumer social marketing and is perhaps best known for its national advertising... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jan 06, 2009
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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Practical PR

This is a free textbook offered by BookBoon.We have all hear of PR but how many of us know what it involves?Can we do it... see more
Material Type: Open Textbook
Author: Tony Greener
Date Added: Jun 28, 2016 Date Modified: Jul 02, 2016
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Good quality material; may be reviewed
avg: 4 rating

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Radio Mercury Awards

The Radio-Mercury Awards was established in 1992 to encourage and reward the development of effective and creative Radio... see more
Material Type: Collection
Author: Aef.com
Date Added: Jul 13, 2004 Date Modified: Jun 03, 2011
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
Editor Review
Very good quality; in queue to be peer reviewed
avg: 5 rating

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Return on Investment Calculator for Marketers

This is a simple calculator that requires information to entered: program costs, target variables and projected program... see more
Material Type: Simulation
Author: 3Marketeers
Date Added: Aug 24, 2004 Date Modified: Feb 10, 2016
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Super Bowl Ad Slogans

This link identifies advertising slogans used for each brand advertised during the 2002 Super Bowl. An instructor could... see more
Material Type: Reference Material
Author: Timothy R.V. Foster
Date Added: Apr 20, 2002 Date Modified: Apr 20, 2002
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The Art and Science of the Advertising Slogan

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a slogan... see more
Material Type: Tutorial
Author: Timothy R.V. Foster
Date Added: Jul 19, 2004 Date Modified: Jul 19, 2004
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About this material:
Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Clock that Had no Hands

״Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know... see more
Material Type: Open Textbook
Author: Herbert Kaufman
Date Added: Jun 29, 2011 Date Modified: Jun 29, 2011
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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The Future of Online Advertising is Video

A 3 1/2 minute video from eMarketer research analysist David Hallerman
Material Type: Presentation
Author: Unknown
Date Added: Jan 14, 2007 Date Modified: Aug 18, 2014
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Reviewed by members of Editorial board for inclusion in MERLOT.
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Very good quality; in queue to be peer reviewed
avg: 5 rating

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