MERLOT Materials

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'The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of... see more

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is... see more

This Marketing Dictionary was composed by a faculty member. Terms are arranged alphabetically.

This is a very clear guide on how to build a marketing plan with straightforward questions that any business owner has to... see more

This book by Tanner and Raymond teaches the experience and process of actually doing marketing—not just the vocabulary.... see more

This video was recorded at MIT World Series: Back to the Classroom 2007. If anyone deserves the moniker of 'arts miracle... see more

The Masters Series Madrid case study has been developed as a simulation where students take the role of project manager... see more

An oath that business graduates can take to be more sustainable leaders and consider the health of the earth.

This is a 15 question quiz designed to assess one's managerial style. Another 15 question quiz determines the desired... see more

Distance Learning course on the relationship between media and culture. Developed and first offered in Fall of 1999.... see more

Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost.... see more

Media Studies 101 is 'the open educational resource for media studies studies in New Zealand, Australia, and Pacifica. We... see more

This is a brief video for job category description/information.

This is a free, online textbook offered by BookBoon.  It is a guide to using Excel, with chapter topics ranging from... see more

This site provides business information regarding 14 Middle East Countries. For each country, there is a General... see more

MikesBikes-Advanced is specifically suited to MBA and advanced level business strategy courses. It has also been used in... see more

This site presents the Tannenbaum and Schmidt Continuum, a simple model which shows the relationship between the level of... see more

The text has a format and structure that will be familiar to those who use other books on small business management, yet... see more

This is a free textbook offered by BookBoon. 'Modern microeconomics book explains the advanced version of traditional... see more

Developed by the IRS, Module 1 is the first of a series of 14 modules from the Understanding Taxes for teachers... see more

Audit Assertions is the 5th  module of 17 that comprise the ABC's of Auditing course provided by tthe  Finance Learning... see more

this learning material explain the basics of the united states monetary system (money system), the basic operations of... see more

A multi-media primary source website embodying and explaining the work papers of nineteenth century seafarers on British... see more

This new report from the Carnegie Endowment for International Peace examines the impact of NAFTA after ten years. The... see more