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MERLOT II

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Materials 11 - 20 shown of 171 results

MARS Sales Management Simulation

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal... see more
Material Type: Simulation
Author: Robert Cook
Date Added: Mar 02, 2004 Date Modified: May 02, 2016
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About this material:
Peer review 4.7 rating
Peer Reviews 4.7 rating
User review 5 average rating
User Rating 5 user rating
Discussion (none)
In (4)  Bookmark Collections
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David F. Miller Center for Retailing Education & Research

The Center for Retailing Education and Research, located in the Warrington College of Business Administration and working... see more
Material Type: Reference Material
Author: Unknown
Date Added: Jun 03, 2008 Date Modified: Feb 25, 2016
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About this material:
Peer review 4.5 rating
Peer Reviews 4.5 rating
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globalEDGE Online Module: Developing a Marketing Plan

The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and... see more
Material Type: Presentation
Author: globalEDGE
Date Added: Jul 01, 2009 Date Modified: Jul 23, 2015
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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Types of Consumer Products

This is a PowerPoint presentation that describes consumer products. Topics include classification of consumer products,... see more
Material Type: Presentation
Author: tutor2u
Date Added: Sep 01, 2007 Date Modified: Jul 30, 2011
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Peer review 4.5 rating
Peer Reviews 4.5 rating
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We the Media: Grassroots Journalism by the People, for the People

״Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation.... see more
Material Type: Open Textbook
Author: Dan Gillmor
Date Added: Feb 18, 2010 Date Modified: May 11, 2016
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Peer review 4.5 rating
Peer Reviews 4.5 rating
User review 5 average rating
User Rating 5 user rating
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100+ Case Studies: Social Media Marketing Examples

A reference for case studies and ideas about brands using social media.
Material Type: Case Study
Author: Christine Whittemore
Date Added: Oct 03, 2011 Date Modified: Apr 18, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 4.33 average rating
User Rating 4.33 user rating
Discussion (none)
In (3)  Bookmark Collections
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Advertising Slogans

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans database... see more
Material Type: Reference Material
Author: Unknown
Date Added: Sep 08, 2004 Date Modified: Jan 17, 2009
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Peer review 4.25 rating
Peer Reviews 4.25 rating
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Google Online Marketing Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as... see more
Material Type: Collection
Author: Google
Date Added: May 13, 2008 Date Modified: Mar 03, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 5 average rating
User Rating 5 user rating
Discussion (1 Comment)
In (3)  Bookmark Collections
Course ePortfolios (none)
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Social Media Marketing

This technical note introduces basic concepts of the use of Social Media in Marketing. A description of eight different tools... see more
Material Type: Tutorial
Author: David Gracia
Date Added: Jul 16, 2012 Date Modified: Oct 11, 2015
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User Rating (not rated)
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VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The... see more
Material Type: Quiz/Test
Author: SRI Consulting Business Intelligence
Date Added: Feb 03, 2008 Date Modified: Jun 09, 2016
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About this material:
Peer review 4.25 rating
Peer Reviews 4.25 rating
User review 3.5 average rating
User Rating 3.5 user rating
Discussion (1 Comment)
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