MERLOT Materials

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25-48 of 708 results for discipline "Marketing"

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free textbook offered by BookBoon. 'What is effective communication and how can it be put into practice in... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated... see more

Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more

Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more

This site contains a database of over 9,000 images of U.S. advertising from 1850-1920 from the Rare Book, Manuscript, and... see more

This is a free, online textbook offered by "This free textbook introduces the reader to the principles and... see more

This is a free, online textbook offered by Book Boon.  There seems a need for a research book which can cover the... see more

This is a free, online textbook offered by This exercise book contains the following topics: 1.... see more

Although designed for students studying Food Technology, this site would be good for a general marketing or consumer... see more

This is a free book offered by BookBoon. 'This book provides a refreshing introduction to the three fascinating and... see more

This site includes copies of and information about 7,000 advertisements printed in U.S. and Canadian newspapers and... see more

This website contains links to historical ads from five main subject categories: Beauty and Hygiene, Radio, Television,... see more

This site provides some background on product placement in movies and television. There are a number of examples from... see more

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von... see more

This is a short tutorial on branding. A definition is provided as well as examples of the top 10 Brands in the world.... see more

This is a mini-lecture for a Principles of Marketing class. It would be a good summary for students or review for... see more

This is a free course offered by the Saylor Foundation. 'The purpose of this course, as governed by the textbook at its... see more

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State... see more

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its... see more

This lists over 130 marketing articles available on an the Wikipedia open source encyclopedia. The authors are trying to... see more