MERLOT Materials

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25-48 of 51 results for MERLOT Materials

In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing... see more

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more

Paper on the Virtual Customer by John Hauser. 

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more

Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more

This is an activity which demonstrated hemispherical lateralization.  

Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more

This is a free book from BookBoon. This book provides an overview of consumer behaviour and public relations. Consumer... see more

This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more

This website profiles is devoted to the Baby Boomers and 40+ market.

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

This is a brief case study about how Butlins, a party planning outfit in the U.K.  Butlines is considering diversifying... see more

This report is a study on older Americans conducted by the U.S. Department of Health and Human Services. Written in 2003,... see more

This is a free textbook offered by BookBoon. 'If you are ready to start a new business or launch a new product, you need... see more

This site contains three articles from 2004 that have been written concerning children as consumers. They are... see more

Rediseño de Procesos de Negocios de un área de Servicio al Cliente y la construcción de una Herramienta TI de apoyo a la... see more

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why... see more

Alison offers 400 free interactive, multimedia, online courses to help you explore and discover new learning... see more

The CPSC is charged with protecting the public from unreasonable risks of serious injury or death from more than 15,000... see more

This site is the work of Consumers Union which publishes Consumer Reports magazine. Their mission is to work for a fair,... see more

This journal is edited by A Fuat Firat and Alladi Venkatesh at CRITO (Center for Research on Information Technology and... see more

The website provides access to multiple government enforcement agencies. The information contained in the complaint will... see more

Euromonitor is a leading business information publisher. It provides off-the-shelf research and publishes over 200 new... see more

This working paper on consumer behaviour (2002). In it, the authors, Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg... see more