MERLOT Materials

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass... see more

This exercise enables the student to develop a routing schedule for the salesperson's territory. Students are asked to... see more

A variety of tips and resources for instructors teaching the Google Online Marketing Challenge as part of their course.

This project, funded by the Duke University Endowment Library, offers a database of more than 7,000 images of... see more

This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more

Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small... see more

This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more

This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more

This is an exercise that shows how to install and use the All In One SEO Pack in WordPress. The exercise assumes that... see more

This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more

Baristasim is coffee shop management simulation game in which students set up and run their coffee shop business. The... see more

Full of excellent educational resources in video format.

Listing of the top 100 brands and their ranking.

This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more

This is a free textbook that is offered by Amazon for reading on a Kindle. Anybody can read Kindle books—even without a... see more

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more

This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more

30 day free trial then the cost to buy the ebook is $8.99 'What is effective communication and how can it be put into... see more

This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more

This is a commercial site, but it provides information about specific marketing situations and provides links as well as... see more

This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more

This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more

This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more

"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality... see more