MERLOT Materials
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This is a commercial site that enables the student to learn to write a best selling brief, create a brand, and position a... see more
This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly... see more
This is a free, online textbook offered by Book Boon. 'Affiliate marketing is a marketing approach where other people... see more
This is an exercise that shows how to install and use the All In One SEO Pack in WordPress. The exercise assumes that... see more
This is a free textbook offered by BookBoon. 'This revised edition of the textbook not only provides an in-depth... see more
This study views the role of mid-life and older consumers in the nation's economy and the challenges they face as... see more
This is a free textbook that is offered by Amazon for reading on a Kindle. Anybody can read Kindle books—even without a... see more
This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their... see more
This is a free, online textbook offered by Book Boon. 'Many businesses are using social media these days to enhance or... see more
30 day free trial then the cost to buy the ebook is $8.99 'What is effective communication and how can it be put into... see more
This site contains cigarette ads from the 1940s and 1950s. These can be used in an Advertising class in discussions on... see more
This guide outlines a process for developing publications for people with limited-literacy skills. The process was... see more
This is a free, online textbook offered by Book Boon. Everyone who sells wants to close more sales. Closing techniques... see more
Code.org provides an outstanding, creative, entertaining, and educational model for teaching students and adults how to... see more
This book provides a comprehensive, integrated approach to the study and application of written and oral business... see more
This site is a tutorial on determining information about a company's market. The six "angles" of competition have six key... see more
"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality... see more
Collection complète de cours de marketing. 247 pages décomposées en 38 Chapitres : Des bases du Marketing à la... see more
Create professional online surveys, evaluation forms, questionnaires to collect feedback, market research data, poll... see more
Introduction to the Activity Customer journey mapping is an effective way for students to understand: the overall buying... see more
This book is concerned primarily with the early stages of conceptualizing new ideas that can enhance existing business... see more
Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic... see more