MERLOT Materials

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25-48 of 211 results for: MERLOT Materials

Harper's Weekly was a popular illustrated periodical in 19th century America, with circulation figures regularly topping... see more

Adflip.com is the world's largest searchable database of classic print ads, representing pop culture through the decades.... see more

"Psych Experiments is an on-line cognitive and social psychology laboratory site that has been developed with funding... see more

This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of... see more

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been... see more

This is an outline for preparation for an interview. Topics included are The Formal Interview, General Interview... see more

This is a free textbook offered by BookBoon. Web 2.0 applications and social media have provided new venues for... see more

This site includes links to various issues concerning Coca Cola's advertising. There are actual videos of the ads that... see more

For more than 60 years, the Ad Council has developed hundreds of public service advertising campaigns. The selected... see more

On this site are found five case studies regarding the marketing of tobacco. The Centre for Tobacco Control Research at... see more

A collection of commercials that illustrate various advertising principles such as minimizing price and showing good... see more

This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004.... see more

"This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from... see more

This book’s title tells its intent. It is written to help you understand media and culture. The media and culture are so... see more

This lesson plan examines the use of sexual exploitation in advertising, with particular focus on Calvin Klein ads.... see more

"From our beginnings as the War Advertising Council to the present day, this section describes the many campaigns that... see more

Adflip.com calls itself "the world's largest searchable database of classic print ads." One can search by category, by... see more

The mission statement for the Center for Social Media states that it "showcases and analyzes strategies to use media as... see more

A compilation of online resources that can be used in courses such as integrated marketing communications (IMC),... see more

This website provides mini-case histories of PSA campaigns on specific issues such as health, enhancing your... see more

Presented by The International Academy of Digital Arts and Sciences, The Webby Awards is the preeminent honor for Web... see more

"Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a... see more

AdSlogans.com, home of the Advertising Slogan Hall of Fame, runs the world's most comprehensive advertising slogans... see more

This case discusses the rapid growth of the now controversial “positive body image” promotional strategy, that some have... see more