MERLOT Materials
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This book provides an overview of consumer behaviour and public relations. Consumer behavior is the study of the... see more
Customer centricity is about organizational transformation making the customer the focus for business decisions,... see more
Group-buying websites like Groupon and Living Social build databases of names and e-mail addresses to whom they senddaily... see more
This is a study conducted by AARP for 2004 that views the retirement security of the Baby Boomer generation. Detailed... see more
This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket... see more
This is a faculy showcase for a Marketing course. The California State University and MERLOT have partnered to showcase... see more
This article (11 March 2002) is by a freelance writer called Mickey Butts. Although on a humorous theme ? impulsive... see more
This site was developed to provide consumer protection from health claims and related fraud. Consumers are able to... see more
Managing in-location experiences has never been more stressful. Those who must attract and retain customers to sustain... see more
This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.
This free 6 week massive open online course (MOOC) from UNSW Australia begins a new session every month. Enrol any time.... see more
In this activity, students look at a simple output from a market share spreadsheet and attempt to interpret the results... see more
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on... see more
This is a collection of video recordings that comprise a course on popular culture in the US. It includes putting... see more
This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a... see more
An in-class exercise for marketing students to develop a better understanding of a market segment through constructing a... see more
Paper on the Virtual Customer by John Hauser.
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will... see more
Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled... see more
This is an activity which demonstrated hemispherical lateralization.
Published by the AARP (American Association of Retired Persons), this report considers the retirement expectations of the... see more
This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates... see more
Don Tapscott (CEO of the Tapscott Group) speaks about a new generation of digital consumers work, play and collaborate in... see more
